the Silence Roar
Board of Directors and I believe that it is time for the Ride of
Silence to speak up. We would like to orchestrate a national media
campaign that tells the stories within the
Ride of Silence. What we have accomplished to
date has been a direct result of your support and involvement, so we
would like to know how you feel about this campaign.
Ride of Silence began very simply in response to the death of cyclist
Larry Schwartz. In the days and months after the first ride in Dallas,
TX, founder Chris Phelan learned that cyclists in other areas were
interested in hosting their own Ride of Silence events.
a grass roots, word of mouth approach, the Ride of Silence grew into an
International Event. In 2015, Ride of Silence events happened in 340
locations in 20 different countries on all 7 continents. Forty-nine
states in the United States hosted Ride of Silence events.
The mission of the Ride of Silence
* To HONOR the memory of those
cyclists who have been injured or killed
* To RAISE AWARENESS that cyclists
have a legal right to ride on the road
* To ask all road users to SHARE
these 12 years, we have focused our leadership on supporting the
efforts of those individuals who want to start or host Ride of Silence
events in their area. We now feel that it is time to increase our
activities in support of our mission.
Stories Within the Silence
the Ride of Silence in Dallas this year, local cyclist Mike Keel
approached me (Chris Phelan) with an idea. Keel's idea is to coordinate
a national media campaign in conjunction with the 2016 Ride of Silence.
This campaign, called "Let the Silence Roar" will target the
communities that are scheduled to host Ride of Silence events within
the United States in 2016.
board has reviewed and endorsed Keel's idea and approach. This approach
focuses on bringing attention to our rides while asking the question "Why
aren't these motorists held accountable?" It will not offer
solutions nor will it make accusations. It will simply bring these
stories to light and ask the question "Why?"
we go any further with this effort, we want to ask you to do the
* Read Keel's letter below and the
outline of his idea.
* After that, if you agree with us
and our decision to move forward with this campaign, please consider making
a contribution to this effort.
* We need to raise $75,000 to cover
the costs for website improvement, video production, mailing/distribution
costs and contractor fees.
decision, ultimately, lies with you. You are the cyclists who joined
us. Together, we have honored those cyclists who have been injured or
killed. The Ride of Silence board feels that the time is right for us
to step it up and increase the awareness of the Ride of Silence and
what it represents while we reveal the "Stories Within the Silence".
do you think?
consider making a contribution to support this effort. Thank you.